A plan to reactivate tourism through sustainable mobility

(Pictured: Fabrizio Novikov)

On Lake Garda, in the realm of fun between the natural parks and the loops of the Mincio, the Minister of Tourism Massimo Garavaglia made a stop in Veronese (Monday 27 June) to visit the theme parks, but also to meet with administrators and slow tourism stakeholders. and bike path from Valpolicella to the east, to end with a flower in one of the most beautiful villages in Italy: Borghetto sul Mincio. To welcome the Mayor of Castelnuovo del Garda, Giovanni Dal Cerothe deputy of Valeggiana Vania Valbusathe MEP Paolo Borchia and the regional councilor Filippo Rigo,exponents of the League e Fabrizio Novikov promoter of cycling tourism.

The minister then met with representatives of the Gardaland, Movieland and Caneva world parks he visited, as well as the Parco Natura Viva. There were also administrators of Valeggio, Soave and Sant’Ambrogio di Valpolicella. Garavaglia came mainly to visit the theme parks with the aim of including them in the strategic plan of “amusement park tourism”. He also addressed the issues, recently requested in L’Arena by Dal Cero, of specific school training in this tourism sector. Garavaglia and the exponents met within the Rock StarRestaurant where the different issues of security and promotion of the territory were discussed.

The minister then went to Borghetto, where a much-discussed topic was discussed during this period: slow tourism or rather by Novikov Cycling tourism. An opportunity for the Minister of Tourism to highlight how itineraries such as the Via Francigena are an important engine for the development of a territorial and sustainable tourism capable of combining soft mobility with historic towns and local communities.

Garavaglia as he has pointed out on several occasions “A real tourism made up of people and an extraordinary excellence capable of promoting the economic renaissance of many territories. A tourism that is gaining more and more ground and that from a niche phenomenon is becoming a real mass phenomenon that can give impetus to the restart of Italy“A sector that can grow. According to the minister, in fact.”to promote cycling tourism, which in Italy is having phenomenal figures, if we consider that in Italy it is worth 5 billion. But then we look at Germany, where it’s worth 20, and we realize the huge potential we have: we have it all, from the weather to the landscape, we just have to get organized. We as a ministry have done something very simple but systematic, a protocol with Enel to recharge the e-bike along the entire Via Francigena. It’s just the beginning. ”Therefore, it needs to be strengthened. And Garda and the interior, like the hills of Veronese, are, in Garavaglia’s eyes, a territory that offers a lot and needs to invest more in promotion.

(Pictured, from left: Novikov, Dal Cero, Borchia, Garavagna and Valbusa)

A constantly expanding territory explains Novikov under the heading of Cyclotourism: “It’s been 10 years since I started talking about cycling in my adopted city of Casale Monferrato. It reminds me of the first collaboration with the WIND project of Paolo Pileri and together with Dario Zoccothendirector of the Po and Orba Park for the redevelopment of the Bosco della Pastrona and the birth of the KINTANA permanent road. Since then the training course has been extensive, many collaborations have come to my transfer to the Gardesano area that now lead me to promote such an extensive territory and at the same time rich in content “. These are the words of Fabrizio Novikov, born in 1976, a former mountain biker and manager of the former Bike’n Foot activity in Casale Monferrato, after several initiatives in the world of cycling in the area of ​​Monferrino, dedicated to promoting tourism. in the area that led to the transfer to Lake Garda where he begins a mainly promotional activity dedicated to cycling INFO GARDA BIKE Continue Novikov: “Our activity carries out the task of missing information about the discovery of the territory, its villages and historical notes, all by bicycle: this is what we call Cyclotourism. Questions are constantly growing and we are ready for new collaborations. The meeting with the Minister of Tourism, Massimo Garavaglia, was very fruitful, because we addressed various issues, such as cycling, which will be the key to the revival of tourism in the area, citing several examples already satisfactory. “The projects?” We are already working on a project that wants to share the territories where the tourist will be the protagonist of this new experience.This is also Cycling and is also thinking a lot about a large-scale tourist relaunch for the area of ​​Monferrino, where still I am very connected ”.

A project that immediately found the interest of the municipality of Casale Monferrato: “I met Fabrizio right in Movieland – recalled the head of cabinet Enzo Amich –, where I supported their initiatives because we are convinced that the tourism of our wonderful Unesco Monferrato goes precisely from the enhancement of our landscapes, to those slow activities that know how to enhance the rich heritage they contain. Unique views, excellent food and wine, one of the most important historical, artistic and cultural offerings in the whole Region: it is Casale and its Monferrato. And with the right synergy between public and private, as the GranMonferrato consortium teaches us, for example, important strategies can be implemented. For this reason, the meeting with Fabrizio was very interesting: to have a common vision, in fact, will allow to create and to propose projects that put in center this cycling tourism more and more in expansion even in our hills ”.

Another issue was digital: the ministry is working on designing an App to network operators in the sector and tell tourists what to do and where to go for visits that are no longer successful, but the signal of extended stays. . Accompanying the Minister, MEP Paolo Borchia, Verona MP Vania Valbusa and the mayor of Castelnuovo del Garda Giovanni Dal Cero with him Fabrizio Novikov promoter of cycling tourism.

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