Blue flags, successful “brand”. The Region aims to do so

“Liguria 77” is the new summer campaign in the Liguria region to promote the primacy achieved, with the largest number of blue flags conquered nationally: 77 is, in fact, the number of beaches and landings in Liguria that, in 2022, have gained the coveted recognition, of great tourist and environmental value, that the Region has decided to promote at local, national and international level.
The municipalities of Liguria that have obtained the Blue Flag are 32, for a total of 63 beaches, in addition to 14 landings for a total of 77, a figure that certifies the very high quality of the beaches, water and ports of our region, a result that confirms our sea as the best in Italy. The “Liguria 77” campaign is developed through 32 videos, one for each municipality awarded the European certification FEE (Foundation for Environmental Education): aerial images, underwater plans and interviews with locals and tourists to explain what it is our locality. The videos will be broadcast in the coming days on the official social channels of the Liguria region and the tourist promotion agency of InLiguria, by the municipalities involved and on the website www.lamialiguria.it.

The films made by the Liguria Region will be screened during a special evening with the participation of a representation of the mayors of the awarded municipalities, who will explain the potential of this primacy for the development of our tourism and how it was achieved. A video number 33 will unite the most beautiful sea in Italy and will represent the region of Liguria in the next edition of the Genoa Boat Show. “The Ligurian Sea is a unique heritage in the world – says the president of the Liguria Region Giovanni Toti – Our region is once again the first in Italy for maritime stations that meet the criteria of sustainable management of the territory: with this campaign we want to explain to everyone not only the beauty of Liguria and our beaches, but also how to accessible is sustainable and sustainable tourism. how many quality and environmentally sustainable services our port facilities offer. The Blue Flag record is not only synonymous with clear and crystal clear sea, but also with excellent services ”. “The promotion of our territory – adds Toti- is a winning option: the 2022 season promises to be very successful for the tourism sector in our region. The figures collected so far and the forecasts tell us – he concludes – that Liguria has fully understood the restart. “” Another sign of attention and dissemination of the Liguria region – says the Vice President for Territorial Marketing Alessandro Piana – on environmental issues , on our sea to protect it 360 degrees, as evidenced by research activities and the latest generation. educational projects. The quality of the waters and the services are the indisputable strong points of Liguria and often the coast also begins with the rediscovery of the “green sea”, that interior rich in wisdom and ancient flavors. In addition, the Blue Flags not only represent a great attraction, but also a symbol of identity for local communities and a queue of values ​​for all those who choose Liguria as a destination for an increasingly long summer, thanks to the our exceptional and seasonal special climate. adjustment policies “.

“On the starting grid for the summer of 2022, Liguria starts first with the number 77 – adds the Minister of Tourism Gianni Berrino – The promotional campaign that is presented will highlight all those coastal towns and villages that have won the Blue Flag (32 for a total of 77 beaches and landings) and that place Liguria in first place for the number of localities awarded with the prestigious quality brand. The promotional campaign includes all those peculiarities that allow Liguria to be a great land of maritime tourism with great award-winning beaches, always remembering that from our beautiful blue sea you can always see the green sea of ​​our wonderful interior. “” The Blue Flags too they are an environmental recognition: we are happy to see Liguria on the first step of the podium – says the Councilor for the Environment. Giacomo Giampedrone – in relation to our coasts in which we have worked a lot both in terms of investments to improve water quality and in the continuous and constant monitoring through our Environment Agency and increased resilience with respect to marine erosion. These are the themes on which we have based our action on our splendid shores and the quality of our sea: the primacy of Liguria of the Blue Flags is a recognition of the quality of our work, a source of pride and a encouragement to continue in this direction. . “.

The municipalities of Liguria that have obtained the Blue Flags are 32, for a total of 63 beaches and 14 landings:
IMPERIA: Bordighera, Sanremo, Taggia, Riva Ligure, Santo Stefano al Mare, San Lorenzo al Mare, Imperia, Diano Marina
SAVONA Ceriale, Borghetto Santo Spirito, Loano, Pietra Ligure, Finale Ligure, Noli, Spotorno, Bergeggi, Savona, Albissola Marina, Albisola Superiore, Celle Ligure, Varazze
· GENOA Camogli, Santa Margherita Ligure, Chiavari, Blackboard, Sestri Levante, Moneglia
· LA SPEZIA Framura, Bonassola, Levanto, Lerici, Ameglia

Instead, the Blue Flag 2022 landings are:
Imperia: Port de Bordighera (Bordighera), Marina degli Aregai (Santo Stefano al Mare), Marina di San Lorenzo (San Lorenzo al Mare), Go Imperia (Imperia)
SAVONA Marina di Andora (Andora), Marina di Alassio (Alassio), Marina di Loano (Loano), Vecchia Darsena Savona (Savona), Cala Cravieu (Celle Ligure), Marina di Varazze (Varazze)
GENOA Marina di Chiavari (Chiavari): Construction works
LA SPEZIA Port de Portovenere (Porto Venere), Porto Mirabello (La Spezia), Porto Lotti (La Spezia)

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