From July 1st A new urban hygiene service arrives in Andria, signed by the ATI
(Temporary Association of Companies) between Gial Plast srl and SiEco spa
There are many new features in sight for the public, starting with the logo that will characterize the different tools designed for the communication campaign.
The visual concept created brings together view from the top of Castel del Montewith its famous octagonal plant, which can also refer to a mechanism in which each component (service management companies, municipal administration and all citizens) plays a key role towards the common goal of increasing the percentage of selective waste collection.
The image of the castle is accompanied by a green leaf, the predominant color of the logo presented, to symbolize respect for nature and the environment. Inside the stem is a scripted path that recalls the chosen claim “Differentiating is the right path”, with a precise reference also to the ongoing teaser campaign.
The road is synonymous with a new path in the urban hygiene service for the municipality of Andria, a clear change of direction with respect to the recent past.
THE MAIN NEWS
The subdivision of the municipal territory in four zoneswhile
door-to-door collection schedule for home users. Specifically, the frequency of withdrawal of the fraction changes NON RECYCLABLE which happens to be two in a single daywhile the glass will be collected every week and no longer every fortnight.
Citizens will also have to pay special attention to the exhibition hours of the
equipment: the containers will be displayed outside your home / business
commercial from 22.00 h of the previous evening and to 6.00 h of the day of collection.
Utilities will receive door-to-door collection kitsformed by:
-n. 1 bath and n. 1 sink for organic waste collection;
-n. 1 tub to collect paper;
-n. 1 glass waste collection tub;
– biannual supply of bags for the collection of organic waste;
– semi-annual supply of bags for the collection of the non-recyclable fraction;
– biannual supply of bags for multimaterial collection;
– covering letter;
– new collection schedule;
– recycling, with the most common waste divided alphabetically from A to Z.
The delivery of this material will be done through the activation of some Distribution Points located throughout the municipality, which will be counted with a specific communication campaign.
Diapers and diapers will be picked up from October to May on Mondays, Wednesdays and Fridays; from June to September from Monday to Saturday.
INFOPUNT IN THE MUNICIPALITY OF ANDRIA
From July 1, an information desk will be activated where eco-informants will give citizens all the necessary information about the new service, about the rules of correct award to follow, about how to contact companies through the site website www.andriadifferenzia.it, the Facebook Page “Andria Differenzia”, the Instagram profile “Andria Differenzia”, the toll free number 800959304 accessible ONLY from the landline and 3286955354 (from the mobile network and WhatsApp ).
Through these channels, the public will be able to clarify doubts and concerns about the selective collection of waste, make reports and / or reserve the home collection of bulky and WEEE (Waste Electrical and Electronic Equipment).
“The time has come to take the system one step further
selective door-to-door waste collection. For the past few years, as citizens, we have been
called to make continuous changes in our daily lives in order to contribute more and more to the creation of a sustainable environment. Now each of us must be the drop of a cultural revolution, of a new idea of love for the territory that cannot ignore the respect and care of the spaces, domestic and public, in which we live. To do this we need the constant commitment of each of us. If everyone does their part in the best possible way, we will be able to build a cleaner and more beautiful city, more pleasant to live for both citizens and tourists, ”says the Mayor of Andria. Giovanna Bruno.
“The service we present today presents some important innovations, starting with the ATI
formed by Gial Plast srl and SiEco spa that will carry out during the duration of the contract, fixed in two years, all the activities contemplated in the specifications and the additional services of improvement by a total amount, respectively, 60% and 40%.
The objectives that we all aim to achieve are: the development of an executive design capable of better sizing the collection services according to the territory, the distribution of Domestic Users and Non-Domestic Users; the use of all possible technologies to guarantee Andria City Council an innovative service over time; the construction of a solid relationship through shared projects between all the actors involved (municipal administration, management companies, citizens) ”, declares the manager of the Environment Sector, ing. Santola Quacquarelli.
“This is an innovative service with which we aim to increase the percentage of collections
differentiated in the territory of Andria, by means of a reinforcement of the activities and the necessary fulfillment of the norms of correct adjudication on the part of the users. The contributions will be monitored through the use of equipped equipment RFID LABEL which will allow you to associate the codes with individual users. Among other things, the sweeping services in Castel del Monte and Montegrosso will be strengthened and containers of street furniture will be placed in order to improve the cleanliness and general decoration “, he underlines. Fausto Vivaco-founder Gial Plast srl.
“The aim that propose us is to improve the percentages of selective collection thanks to the synergy between the municipal administration, the companies involved, the users and the groups of interest. To address the problem of abandonment, cheating cameras will be provided in order to identify those responsible for these uncivilized events. Thus, an incisive communication campaign will be launched and illegal landfills will be monitored. We will also replace the trailers in the countryside and Castel del Monte with new ones, equipped with keys to prevent indiscriminate transfers, “he said. Marco Vasientidirector of SiEco spa
The launch of the new service was preceded by a teaser campaign: the ending derives from the English “to tease” which means to provoke and, in advertising slang, indicates a high-impact action that encourages public curiosity.
Two messages have been processed consecutively: one without precise indications and the second with the launch of the service from 1 July.
The different activities planned during the start-up phase and in the subsequent phases will be properly publicized through targeted communication tools that include static billboards, promotions on social networks and local information channels, both digital and online. paper, public meetings and any action that may occur. .. will make useful, in agreement with the municipal administration, the diffusion of the good practices of selective collection of waste.