“Destination South” arrives in Matera

The Filcams campaign dedicated to the southern regions makes a stop in Basilicata. Tourism can represent a great opportunity for development, but brave change is needed. The meeting “The Basilicata brand”

It took place today (June 24) in Matera the new stage of “Destination South”, the initiative of Filcams Nacional CGIL to boost tourism in the south. This is the fifth round of the campaign, which involves the eight southern regions including the islands.

The choice of Basilicata, explains the union: a region with a high risk of depopulation, with a high unemployment rate, with a very high number of young boys and girls who give up their job search, with a very high tendency to emigrate to the north of Italy. Here tourism can and must represent a concrete possibility of development, but a brave change is needed, which must involve institutions, politics, the school system at all levels, companies and unions. The aim is to get the sector out of improvisation and chance, give it a more organized structure and transform it into a real job opportunity.

In 2019 there were 3,000,000 tourists in Basilicata (730,000 in the city of Matera alone). A progressive and exponential growth, which imposes the need to implement tools to identify which is the most appropriate tourism model for the particularity of the territory, to alleviate the impact of the flow of visitors in a reality with low population density, and to improve the quality of employment.

To address these issues, a meeting entitled “The Basilicata brand: a new tourist product idea between sustainability and good employment”. Domenico Bennardi (Mayor of Matera), Eustachio Nicoletti (Secretary General of CGIL Matera), Marcella Conese (Provincial Secretary of Filcams Matera), Alessandro Galella (Regional Minister of Work and Training), Michele Lorusso (Regional Director of the Territorial Inspection of work). Antonio Nicoletti (regional director of Apt), Michela Cerimele (researcher at the Center for State Reform – Rome); Michele Somma (President of the Cciaa Basilicata); Angelo Summa (regional secretary of the CGIL Basilicata). The conclusions were commissioned to Fabrizio Russo, national secretary of Filcams. The journalist of Collective Patrizia Pallara.

Eustachio Nicoletti, general secretary of CGIL Matera, stressed how it is essential to relate culture and work for quality tourism. Create a sustainable supply chain with quality employment in the sense of good and stable work. “We need – he said opening the works -: shared projects; planning and investments; promotion ” Mayor Domenico Bennardi He greeted the administration: “For quality, inclusive and accessible tourism (cultural, naturalistic, sports and food and wine), we need shared strategies that, he said, bring together all the heritage and peculiarities of the territory. We need a better defined planning and national framework. ”

A Marcella Conese, provincial secretary of Filcams Matera, was the task of tracing the panorama of the sector, in a city where tourism has been growing non-stop for ten years but has not yet managed to create a system with all the subjects involved, experts, operators and institutions. In short, his speech focused on issues and problems that have been open for decades. “In Matera – he said – the data from the tourism sector are quantitatively encouraging, but qualitatively unsatisfactory. Tourism is the sector most exposed to exploitation. The spread of illegality is the real worm of Lugo tourism, especially with regard to small accommodation facilities. High demand and insufficient supply generate gray areas out of control. Tourism suffers from the constant search for income that regularly depends on the income and conditions of workers. The challenge is to focus on legality and quality with special attention to working conditions. Tourism must become a serious opportunity for work and growth. The union must become a travel companion for tourism workers and guarantee them the certainty of a presence that guarantees legality, rights, protections and income ”.

A Michela Cerimele, researcher at the State Reform Center, on the other hand, it was requested to analyze the employment data and tourist presences from a scientific and objective point of view, with a reflection on the broad concept of sustainability, emphasizing the aspects of sustainable development and social justice. Nodal issues that become a matter of power relations between the organisms of society, sectoral, national and social statistical data, possible perspectives and proposals. In his analysis he mentioned the issues of citizenship income, the expansion of poor work and the relationship of these realities with the tourism work sector. “Working conditions in tourism have worsened – he concluded – and therefore a strong union, close to workers must become the key to solid, sustainable and productive development.”

He the regional director of Apt Basilicata, Antonio Nicoletti, wanted to talk about the “Basilicata brand”, the contact between Apt and the accommodation which is very direct. Basilicata has large margins for tourism development. The tourist growth, especially in Matera, was sudden and obviously linked to the event of 2019. Most of the tourist accommodation fell to the smaller structures not included in the most classic circle of hospitality. “Tourism in Basilicata – he stressed – is deeply innovative, slow, quality, but also heavily influenced by the deficiencies of infrastructure and the proximity of Puglia, which sometimes seems to incorporate the land of Matera.”

The floor is then passed to a delegate, Maurizio Inchincoli, a museum worker, who spoke about the importance of continuous interaction with tourists that allows us to grasp the expectations, strengths and weaknesses of the tourist offer. Alessandro Galella (Regional Minister of Work and Training) he spoke of the enormous prominence that Matera has given to the whole region, reinforcing the notoriety of the mountain, lake and maritime areas. An increasingly green, slow and sustainable tourism that requires an improvement of accommodation facilities, better planning and implementation of road, rail and mountain infrastructures. “The level of spending of the tourist who visits Lucania – he wanted to remember – is lower than the national average, a sign that we can be competitive with other territories, even with the best known.” A final mention is made of the need for greater support for tourism accessible to people with disabilities.

Angelo Summa, Secretary General of the CGIL Basilicata, stressed the need for a regional development plan in which all parties involved in the sector can compare, contribute and share a project for a proper investment of PNR funds. “It’s an opportunity not to be missed,” he said. region and create a virtuous environment. economic and social circle ”. Matera, for the regional CGIL, must become the center of the relaunch on which to build an integrated regional project involving all territories, towards a tourism that has the elements of quality, innovation, sustainability and the support of a renewed and adequate infrastructure network.

The conclusions have been commissioned Nun Caiolo de Filcams Nacional CGIL, which highlighted the strong link between culture and tourism. “We are talking about different tourism”, he said, and the project “Our tourism – South Destination” is born from a reflection on how the territories of the South are united by the immense potential they express, landscape, cultural, gastronomic and wine ” In his speech, he addressed the issue of seasonal adjustment, corroborated by the immense offer of the southern counties, beautiful and full of events throughout the year. “What model of development do we want?” , immediately formulating the answer: “A model that looks at the centrality of work, which overcomes the problems associated with precariousness, poor protection, wages not aligned with the employment contract., security problems, gender disparities. non-compliance sees workers under blackmail. Complaint carries risk of job loss “

A note also on regularity checks labor relations, which must be constant, widespread and in depth. “The issue of depopulation,” he said, “is linked to the fact that, in other places, professional skills are recognized, income is adequate, controls are continuous, rights are guaranteed.” Tourism can compensate, in the South, for the weakness of the industrial and manufacturing fabric, also creating a very articulated and widespread induction. An articulated industrial plan is needed, strictly connected with the rest of the productive sectors. We also need, at this critical moment, a concrete reform of the social security networks and to innovate active training and specialization policies, with the aim of the sustainability of the tourist growth and its digitalization ”.

The last issue is linked to the communication and promotion of local excellence, which leads to a growth of the tourism sector, especially in this phase of pandemic emergency and international politics. “As a union,” he concluded, “we are ready to report problems and get involved promoters of planning and discussion actions, for the relaunch of a strategic and fundamental sector for the economy of our counties ”.

Here is the video with the statements of Marcella Conese

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