Sardinia is the Land of the Giants and L’Orto di Eleonora has chosen two sports giants for its summer campaign “The Island of Sweet Wonders”, Alessia Orro, European volleyball champion, and Francisco Porcella, champion world surfing.
The new summer season for Eleonora and Gavina is about to begin, the sweet watermelons made in Sardinia with few seeds representing two flagships of the production of OP Agricola Campidanese and its brand “L’Orto di Eleonora” .
More and more large national and foreign retailers are choosing L’Orto di Eleonora for the organoleptic quality of the products and the certified quality of the company.
The collaboration with Coop is also strengthened with a doubling of volumes, which in 2021 hosted, with a co-marketing action, Gavina in its Origine line, a selection of quality products from controlled and fully controlled supply chains. traceable in each of them. the origin in the table.
Seagull is the mini watermelon, sweet, crunchy, with few seeds. Immediately recognizable by its light green color with light dark stripes and especially thin skin that gives it a high percentage of edible part. With an average weight of 1.8 kg, Gavina is a modern watermelon: an ideal format for both portability and family consumption.
Eleonora is a medium-sized (4-6 kg) black watermelon, fresh and very sweet, under its dark skin it contains a bright red, juicy and sugary pulp. Perfect for the end of a meal and at any time of the day, ideal for sharing with family and friends.
During the summer, Eleonora and Gavina will be the protagonists of a new and widespread national communication campaign. After 2021, which had seen Gavina’s television debut on Rai1 with commercials and telepromotions during the “Lunch is served” program hosted by Flavio Insinna, in 2022 L’Orto di Eleonora renews and doubles its commitment with a new dedicated spot in its two watermelons. .
“The island of sweet wonders” that gives the title to the spot and the whole initiative is a small big journey, an evocative journey that wants to explain the beauty of our land, the spirit of its people and the quality of the their products.
The campaign will see in action two exceptional witnesses, two young talents from our Island, two champions, two children from the “land of giants” who in turn have become “giants” of the sport: Alessia Orro and Francisco Porcella will be the protagonists of a series of commercials: they will be emotional, fresh and youthful content, in line with the qualities of the two watermelons Eleonora and Gavina.
The two witnesses represent the excellence of Sardinia, two athletes who from a very young age have reached the top in their disciplines, demonstrating that talent, that spirit and those values that the company has always promoted with passion and pride through of numerous initiatives in support of sport and healthy eating.
From left: Francisco Porcella, world surfing champion, Marco Lotta dell’Orto di Eleonora and Alessia Orro, European volleyball champion
Alessia Orro, a volleyball player born in Narbolia (OR), very young, but already with a successful career behind her with the teams of the club with which she won the CEV Cup twice and with the shirt of the team with which he graduated European champion in 2021, also receiving the award as the best place in the tournament.
Francisco Porcella, surfer born in 1989, born in Manhattan and raised in Sardinia until he decided to move to the Hawaiian Islands to pursue his dream of riding the waves of the sea. At just 28 years old, he faced the storm in Nazareth, Portugal, taming the waves that can reach 30 meters in height in this town. Francisco is the only Italian to have received 3 nominations for the prestigious XXL Big Wave Awards, the Oscars of surfing.
The spot will be broadcast on the main national broadcasters from the first week of July and will be included in an integrated communication campaign that will have great coverage in new media, internet and social networks, as well as in traditional media such as press. national and local radio and television.
A great showcase for the company that confirms the great commitment to promote not only the brand “L’Orto di Eleonora” and its high quality production, but also its land, its beauties and its splendid people.
For more information:
Via Dòria, 5
09098 Terralba (OR)
(+39) 0783 022959