Nft in art consulting and galleries

Lorenzo Cortesi, photo by Lucrezia Roda

How did you approach the world of nft?

Lorenzo Cortesi: “Personally I’ve been following Bitcoin and the Blockchain for a few years, in 2012 I bought my first Bitcoin, but at that time it all started as an internet game; Bitcoins were worth between $ 10 and $ 100 and at the same time they are always attentive to the evolution of technology. In 2020 when we started talking a lot about nft, especially as a new element in art, I approached them to study them with I wanted to understand how to implement them with the gallery.I saw- like everyone else: they were the CryptoPunks, Collectibles similar to the Bored Apes and then I approached SuperRare and Art Blocks which, instead, dealt with digital art and from there I realized that there was room for the gallery to work on this new language. “

Why did Cortesi choose to open its own platform and how does it work?

LC: “Initially we opened a section of the gallery to deal with nft and digital art to guide our most interested collectors in this world and show them how NFT technology, the Blockchain, tries to guide them. to certain artists and then start organizing and curating exhibitions both in the gallery and at art fairs and other events, always with the gallery.Then we decided to open our own platform that would support our nft sales exhibitions, focused in generative art, that is, fully programmed art, where the artist uses scripts and lines of code to create their own art, we have created a Web3 platform in Tezos Blockchain, where you have to connect to the wallet and pay nft directly in tezos.This is an experiment that started a few months ago, and started well.On the occasion of the Bologna Art Fair, in one of our stands we organized an exhibition where we p presented artists of nft Generative Art, entr and them Stefano Contiero, Ben Kovach and Jeff ippsketch, with their digital nft and some of their prints, in dialogue with works by brother of several, with the aim of creating a dialogue between the generative art nft and the artists of the post-war period they have worked with programmed, kinetic and random art for the last 60 years. We are organizing another exhibition in Milan at the gallery on July 7, 2022, in which we would re-propose the Bologna model, ie only digital NFTs that can be purchased on the platform will be exhibited, but there will be they will also be high quality printed NFT physical works. On the occasion of Design Week we presented a nft project in the exhibition “meta_WASTE”, organized by RoGUILTLESSPLASTIC and Rossana Orlandi, in which we exhibited works of Generative Art by two great contemporary artists: Anna Lucia and ALT + ESC, during which we could go to to buy the nft “.

How does your gallery relate to digital artists?

LC: “Digital artists have an important artistic background, but also computer science, in fact, when I collaborate with them to organize exhibitions or projects I communicate mainly digitally through Twitter and Discord, thus communication it’s very fast and instant … They are all artists between the ages of twenty-five and forty who are eager to work and show and show their art, especially because until recently they had no market and a large audience that followed his art; in fact, they are very interested in coming into contact with a gallery and with physical realities and therefore not only in online sales. This idea of ​​making a physical exhibition supported by the sale of nft, he really likes as a communicative model. We have a profile of the gallery in Discord, with all the artists we collaborate with, unlike traditional contemporary art, where the gallery owner almost always asks the artist for exclusivity for a certain time, also signing exclusivity contracts, these artists do not want to make any exclusivity and I have never proposed it because such agreements do not exist in the world of NFT and cryptoart. A new mechanic is that these artists can help a lot in the gallery because they have a large number of collectors online. The mechanics of the collaboration have changed, so the lack of exclusivity makes everything very flexible and fast. ”

Are contemporary art collectors interested in NFTs? How do you guide collectors in your purchases?

LC: “A lot of collectors are interested in understanding what’s going on, what’s behind it, how NFTs work, that’s because there’s been a lot of talk about it in recent years. Some are skeptical, mostly because there’s This mentality is completely different from that of nft collectors who have their digital assets. our collectors, then perhaps those who are finishing the acquisition of an NFT, there are not many yet, but almost everyone wants to understand, they begin to see and recognize an artistic value in the NFT, and it is the most We are interested in it as a gallery. The most experienced collectors who already knew this world do not necessarily need the support of the gallery, because they have explored this world on their own, while most, who may not know the Blockchain, do not want to open a wallet or cryptocurrency appear nedes, then they turn to the gallery, and we try to guide them, proposing contemporary artists who make digital art, which for us has both an artistic value but also an investment in the future, just like “traditional contemporary art”.

View of the installation, meta_WASTE, Milan Design Week 2022, photo by Andrea Ceriani

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