The self-esteem of Italian women is among the lowest in the world

“You’re beautiful when you spread love and tell the world I’m not a statue, I’m someone.”

The phrase is by singer-songwriter Roberto Vecchioni (honorary president of Progetto Scuola) commenting on the presentation of the research. Beauty confidence and self-esteem, on the self-esteem of women and adolescents in Italy. Self-esteem is not really our strength, if we consider that the results show that 4 out of 10 women and girls do not feel beautiful, 5 out of 10 believe that they can not be wrong or show their weaknesses, 5 out of 10 every 10 feel competition. with family and friends. Up to 7 out of 10 do not have a “high opinion” of their body, and therefore tend to skip meals (7 out of 10 girls and 4 out of 10 women), not to participate in social events. Not only. They find it difficult to support their opinions and even undergo medical check-ups (8 out of 10).

50-4All in all, an image that is certainly not comforting for Italian women, who are in the penultimate place of self-esteem in the panel of 17 countries in which research has so far been conducted by Edelman Intelligence for Dove (Unilever). We only have more confidence in ourselves than the Japanese who are lagging behind in the world. Could all this be the consequence of a critical, action-oriented society, unrealistic models and constant confrontation, which has a very negative impact on the relationship that girls and women have with their bodies? It certainly follows that with the onset of adolescence there is a significant decrease in the level of satisfaction and happiness: from 14 to 17 years there is a decrease of 16 percentage points (from 21% between 10 and 13 years to 9 %). .

However, it is not just about image. It has been shown, in fact, that when women and girls trust their body and care for it, they are stronger and more focused: 78% tend to see the positive side of what is happening, 61% do not care about problem. and immediately think of the solution, 52% believe they can achieve their goals or feel unstoppable, 67% believe they can decide independently about their life.


For this to become the attitude of the majority and not of the minority of girls and women, it is therefore necessary cultivate a concept of sustainable image. Sustainable in relation to themselves and the outside world, sustainable in the message that companies and the media convey to the female audience (and not only), sustainable in the speed with which we use social media, which at the moment does not motivate . research and understand who the people we see are, beyond their image.

blurred-background-close-up-club-1449791Therefore, it is crucial to support girls and women in the right way to ask questions about beauty and self-esteem. conscience i empowerment. Awareness of self-perception and self-worth (which can be achieved through awareness campaigns from schools, to educate oneself to be oneself in a healthy and solid way from adolescence).

Awareness that beauty is not a fixed rate but a way to express oneself positively ‘also’ through appearance. Authentic beauty, which makes us strong and confident, is made up of self-care, smile and spontaneity, imperfections and qualities, the energy that emanates. Value yourself and believe in it, to make you unique and not comparable.

Empowerment, to put into practice every day the positive attitude we have towards ourselves as people, in a profound way, and the belief that we can be unique and add value to ourselves and society precisely for who we are and for what fem.


screenshot-2019-04-07-at-16-55-24If we need a solid perception of ourselves as individuals (aesthetics, courage, skills) to meet our daily challenges, the psychoanalyst Professor Andrea Bocchiola who spoke at the presentation of the research reminds us that “Self-consideration is not a fixed peculiarity, but a process that is created with the character in the first 3-4 years of life, and that must be cultivated and maintained constantly.. “

In this sense, it is essential that the “positive” approach that families can have from childhood, friends, teachers, the media, in the first place, providing tools for reflection, especially for girls: sowing seeds of awareness that hopefully they can sprout.


screenshot-2019-04-07-at-16-53-04Pending the advertising campaign linked to Dove Progetto Autostima, scheduled for September 2019 on television and digital, and which is part of the project Beauty Confidence and self-esteem launched in 2004 and has so far reached 35 million young people in 140 countries around the world, the first workshops in schools have already started in Italy thanks to the collaboration with School Fundintended for 4th and 5th grade teachers, and for all high school students.

Objective: to provide the tools needed to address the issue of self-esteem in the classroom, to rebuild values ​​in children and to develop critical thinking, to understand that one cannot be good at everything, to help their ability to feel and relate to others in a safe, non-self-judicial but more authentic way. To be exactly what they want to be.


50-2The official ambassadors, who shared their experiences as “real” women and the trials suffered by her appearance, were among the participants at the press conference. Theactress Katia Follesa she found in irony the key to resolving and overcoming the judgment of others, trying to be herself as much as possible both in front of the public and in the family, thanks also to her responsibility as a mother.

There Camihawke’s blogger she remembered her days at school when she was teased for her pronounced hip and being too tall, which made her feel “unfair.” According to Camihawke, we must try “transform what is a vicious circle into a virtuous circle, get people used to normalcy (…). Having experienced personal discomfort allows you to better help other people to overcome it. “

As women we are facing a double responsibility: to be able to invest more in ourselves, in a valuable way, credible, recognizable and consistent (but without those dumps that distort us and sometimes ridicule us), ed be models at the same time for those girls and boys (as well as daughters and grandchildren) who look at us and need us not to get caught up in the conditioning of harmful models.

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