Milan, Inter and Olympia: that’s why Milan is the capital of sport

There are 5 seasonal trophies in the shadow of the Duomo: it had never happened before. Despite the pandemics, confinements and the war in Ukraine, the city is on the rise and is attracting foreign capital

It had never happened before that, in the same season, Milan won five Italian titles / trophies between football and basketball. In football, the Scudetto in Milan, the Italian Cup and the Italian Super Cup at Inter. In basketball, Olimpia won the championship and the national cup. It is a small sporting miracle, matured in extreme conditions. We come from the pandemic, from the confinement of two years ago, and we cannot say that we are completely out of it, and we are at the mercy of the war in Ukraine, with its tragic daily death toll and serious economic repercussions. linked to rising inflation, difficulties in supplying gas and oil. We have gone from one uncertainty to another, last week the stock market fell practically to the lows of 2020, in the dark months of the closure due to a virus, yet we move and want the Milan of the two heaviest balls .

Three properties, three countries

The case is interesting and the first reflection refers to the properties. Milan won with three masters of three different nationalities. Milan is one of the Americans, they are about to change hands from Elliott to RedBird, from one American fund to another. Inter are Chinese, from the Suning holding company that belongs to the Zhang family. Olimpia is by Giorgio Armani, a designer who has become a “brand”, an Italian brand on every continent. America, China, Italy: Milan is an open city, the most international of the great Italian centers, if we are concerned about the economy. There are many examples of Milan, a city open to the world, the most recent being the 60th edition of the Salone del Mobile, held two weeks ago. The design fair attracted 262,608 visitors to the city in six days. There were 173 exhibiting countries for 2,175 brands, and there were almost no Chinese and Russians. A resounding success, everyone who lives or works in Milan knows this, because the so-called “Fuori Salone”, the exhibitions in the streets and squares, has always had a strong impact on the city, transforming it into an outdoor exhibition. free. , as well as more than the different fashion weeks, another strong point of the Milanese economy. If we expand the discussion in Lombardy, the figures expand. A report by the Regional Council for Economic Development states that in Lombardy between 2021 and 2028 there will be $ 28 billion in investments by foreign companies. Milan and the region are worth just over 20% of Italy’s GDP (gross domestic product), of which 10% is in the metropolis alone.

Revenue

Milan open city, Milan rich city. We take the statistics from the 2021 tax return, fiscal year 2020, confinement season, and related negative effects on revenue and billing. Milan ranks first among the largest capitals, with an average declared income of € 31,778 each. Second Padua with 25,486; in third Parma with 25,355; in fourth Bologna with 25,333; in fifth Rome with 24,964. Turin is ninth with 23,265, Naples fifteen with 19,490. The difference is clear, between Milan at the head of the race and the group of pursuers. Wealth is purchasing power and it is no coincidence that the participation figures in the city’s sporting events have been sensational in the season just ended. Inter was the team that recorded the most spectators in Serie A at home: 854,983 in total, with an average of 45,000 per game (44,999 to be exact). In second place Milan with 836,510, for an average match of 44,027. If we add the data from the Champions League, the Italian Cup and the Super Cup, both Inter and Milan have broken the wall of a million tickets, even though most of the tickets were expensive for many matches. In practice, the San Siro, the 2021-22 academic year, hosted more than two million people and perhaps this is a figure to consider for the construction of the new stadium: opting for a lower capacity could be masochistic. Basketball has met the strictest anti-Covid restrictions, linked to playing indoors. Pending final data, it can be said that when there was “liberalization” in the sports halls, the Olympians returned to the Forum. The three finals of the Assago Championship recorded 12,300 spectators per game, for a total of almost 37,000.

The blue subway and the Games

It’s not about making the usual rhetoric about Milan, Italy’s economic locomotive, but the picture is clear: amid a thousand difficulties, the city has restarted and endured, football and basketball teams are following suit. In the background, the silhouette of the Winter Olympics in tandem with Cortina begins to stand out, in less than four years, in February 2026, when the fifth metro line, La Blava, will be operational, which will allow it to reach the airport. of Linate. One key link, another fly ahead. A recent study by Luiss, from the University of Rome, estimated the economic impact of the Games in the areas involved, between Veneto and Lombardy, at 2.9 billion euros. The sport business. Meanwhile, Milan’s football challenge is clear: to regain the Champions League. Milan is the only city on the bulletin board with two different teams, seven AC Milan and three Inter Milan. Not even London, with so many clubs, and not even Madrid have achieved it yet.

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