FROM NORTH TO SOUTH, THE BRILLIANT BARS OF ITALY TOLD US IN A SERIES OF VIDEO INTERVIEWS

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FROM NORTH TO SOUTH, I BRIGHT BARS OF ITALY EXPLAINED IN A SERIES OF VIDEO INTERVIEWS

Acqua Brillante brings to life a project designed to make known the history, quality and authenticity of Italian bars that share a passion for the iconic all-Italian tonic.

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Bright wateremblem of tradition and synonymous with intense freshness, spear Brilliant bara project that involves local Italian realities, from north to south, to explain the experience of the bar in which the all-Italian tone – born with a historical mark dating back to 1954 – lives through stories, friendships, unforgettable moments and anecdotes. From June onwards, the selected places of excellence will therefore be the center of a format that highlights realities that can be celebrated and enhanced in everyday life. the Italian spirit and quality of a drink of authentic and balanced taste.

From the Osteria Marcianino from Venice to the Lake Garda pub Equally of Lazise in the province of Verona, go Bar Chairs I Speakeasy subelement of Bergamo a Arrow bar from Modena, to Pescara with the New laundry and in Puglia, in Trani, with Barbayanne: here are the bright bars, pubs, nightclubs and tavernswhose names embody the history, dedication and passion of the owners, bartenders and customers.

The journey through the Bel Paese to discover its “Brilliant Bars” begins from the north: in one of the most elegant and famous cities in the world, not far from St. Mark’s Square in Venice, you will find Osteria Marcianino of the owner Daniel Reali, a well-known lagoon tavern that embraces all the raw materials of the territory. A local reality where it is possible to stop and socialize in the company of the typical dishes of Venetian cuisine and Bright waterExtremely refreshing and soothing drink, which both bartenders at the Osteria serve soft ice and lemon which are mixed with theirs Gin Marcianoa London Dry which with a glass botany enhances this fair balance between the salty and the sweet of the Brilliant.

This is how reality is the Osteria Marcianinoas well as those represented by other must-see places, they perfectly reflect the spirit of the initiative Brilliant bar: highlight the identity, belonging, daily life and authenticity of local realities loyal to the territory and the people.as well as linked to the Italian character of the products, as well as that of Acqua Brillante, recognized as the Your Italian one in a kind.

This is just the beginning, as the brand will continue to travel around Italy in search of new stories and bartenders to trace other must-have bars that share the same passion for the iconic. Bright water.

The video pills will be online on Acqua Brillante digital channels and Flawless magazine – a partner in this initiative – and will be published weekly from June 17 – for find out which bars in Italy which are characterized by their authenticity and their Italian spirit that distinguishes them from north to south.

For more and more people to discover the project, Acqua Brillante together with Impeccablehas created a digital campaign with entertaining and engaging content that includes a call to action #brillant which will encourage consumers to go to their favorite bar, take a picture, and post it on Instagram with related hashtags to receive a free reward.

Finally, always with the aim of promoting the Italian character and authenticity of Acqua Brillantethe brand will participate in six regional events, to support local gin producerswith the Italian tonic -perfect to mix with Gin for an indispensable Gin Tonic- in his new 90cl format. All events will refer to Geneva Festival 2022, which will play several Italian cities to introduce artisanal Gin. The aim of the festival is therefore to promote local realities through a multi-evening event, during which the products will be served both in purity and mixed in Gin Tonic.

Contact

Bright water

Prisca Peroni –External Relations ManagerGroupSant Pellegrino: prisca.peroni@waters.nestle.com

Zeno Group –Acqua Brillante Press Office

Ornella De Giorgi – ornella.degiorgi@zenogroup.com

Rossella Digiacomo – rossella.digiacomo@zenogroup.com

Giorgia Galperti – giorgia.galperti@zenogroup.com

Digital

Place: https://www.sanpellegrino-corporate.it/it/prodotti/acqua-brillante-recoaro

Instagram: https://www.instagram.com/acquabrillante/

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