They do not know what fish to catch to “sell” the product to a generation that does not defend it at all. Penalties will be invented with goalkeepers tied to the post
“The old men die later,” said the old directors of the Rai, who were in a hurry to chase the young public like the captains of the fishmongers’ tubs on Christmas Eve. Meanwhile, as the elders pledge not to die, the young are bored. Which may not even be true, though the perception of old people is this: they get upset, and how is it done? We need to get something done now, before it’s too late. The catastrophe is approaching: from yawning to drug addiction is a moment. It is a generational anguish, typical of a time when boredom was not a social disease. But it is also a commercial pathology to which football inexorably – which is a “product”, and which we are accused of as such with a certain daily violence – is trying to find a remedy. A cure. It has become a slogan: “young people” do not last 90 minutes in front of an entire football match, something is needed to “stick” them. The very English verb “to engage” is a symptom of an obvious inability to stay in the world of excesses, but this is it: children who don’t turn around feel attracted, they need a bait, a trap , a shiny marble that distracts them from your smartphone.
But beware: they are ingenious beasts, they tame us by making us understand that with a different format they would also watch football. They actually play Play, chat, on the edge get back the highlight later, if they self-produce football. They don’t need to “dream” like they did in the good old days. But we bought it. And since football has declared itself an industry, it is struggling to bite this succulent portion of the market. Because, in fact, “old people can die”, young people have a long time as “consumers” in front of them. They are an investment.
Just that football is a clumsy industry. And desperate. He doesn’t know which fish to catch, while the fish migrate to another place. He forgets to be a sport, before it is an economic scaffolding, and is therefore ready to revolutionize himself, dressing in a thousand different costumes as needed to gain the favor of new areas of influence. The last peak of the Ifab (the supreme body that governs the regulation of the ball) has become a village fair, with many “crazy” exposed and very little substance. But with a specific claim, sent from memory by all those who make the decision: “We have to promote the attacking game, the speed. Because otherwise young people do something else “. And here’s the real time, the kicks, the offside, the penalties with the goalkeepers tied to a stick. Defenders with amputated legs, expected goals, three-point goals and who knows what else will follow. What anxiety.
Football seems to be over at Casa Cupiello, with Infantino, Wenger and Ceferin still asking the 2022 Nennilli if they like it. ‘the cradle. The answer is no longer that “no!”, But a quiet settlement while they do something else. And we, unfortunately, ask for a small change for your attention.
As if at that time – and this is what is misunderstood – it had been found that the stimulus needed by “young people” has to do with the rapidity, the express consummation and the anguish of time. Children fed on continuous sparks by the worst generation of parents in history, little or never contradicted in their special feeling, so suffocated by the things to do that they cannot conceive of an existence at a slower pace. And so Football is in total confusion: not a single prospect, he tries them all, selling his soul to the latest trend, any hashtag. Think if such a hysterical crisis made her take baseball, with her institutional phlegm, endless games, beers and hot dogs in the stands … “eh but young people are bored, we make an entry necessarily last 3 minutes without recovering -se ”. Wars have erupted for much less. Because it’s not the sport, its competitive sustainability, the consistency that determines its charm, no: it’s the whims – possible, supposed – of children who want to do something else. Maybe even bored in peace.