Milan hosted the Netcomm Forum, the leading conference on new scenarios and emerging trends in the digital world where ever-expanding e-commerce industry figures have emerged. The growth that inevitably occurred during the pandemic is holding up even now that the confinements in Europe are over and we are witnessing a restart in various sectors.
Roberto Liscia, President of Netcomm, explained that in Italy alone, 9 million new online customers have been added to regular online shoppers and that the phenomenon not only affects the younger generations, but also shoppers. older ones now love to get information online, understand if a product has the features they are looking for, read reviews on quality and price; then maybe they go physically to the store to complete the purchase, but everything else was done from the comfort of home.
This phenomenon, said President Liscia, has already become a boom, for example, in cars, especially in the United States, but it is also reaching Italy. Thanks to virtual intelligence, you will be able to live a real experience testing the characteristics of the car from home and, only once you have chosen which one you want, you will be able to go to the dealership for collection.
These are new attitudes about consumption that can also have a positive long-term impact on our environmental footprint, Liscia concluded, because unnecessary travel is reduced. “Studies have now shown,” says Liscia, “that buying online is less polluting than looking for a product for shopping and going home without finding it.”
More services, experiences and fun
E-commerce also means “living an experience” and you can understand this by looking at snapchat virtual mirrors which, through augmented reality, allow you to enter a virtual locker room where you can wear dozens of different pieces without undressing and see how Look at the fact that they are, or with Oculus, special glasses that allow you to buy from the kitchen in the supermarket walking down the aisles thanks to the immersive reality.
At the service of a virtual reality that wants to be closer to the buyer, there are also the services of Userbot that has created a platform that, thanks to virtual intelligence, creates “digital humans”, in practice a technological substitute for dependents. , able to develop empathy with the customer who interacts with him through chat by adjusting reactions and responses in real time during the conversation.
Online shopping security
At the service of e-commerce, numerous platforms and virtual realities are emerging that promise to ensure increasing security, so that those who buy can feel safe from scams and cloning as well as live a real virtual experience. This is the case of Cyberneid, an innovative startup whose name derives from Cybernetics and Electronic Identity, the main branches where your team has great experience and offers Veidon, a platform that virtualizes the electronic ID or electronic passport on a phone Phone. do all sorts of strong authentication when shopping online, but not only: Veidon uses facial recognition with an advanced vitality detection system to verify the identity of the document holder.
Install online purchase (and with loans between individuals)
High jewelry, sustainability and e-commerce: future of the sector
The Soisy Observatory, a private lending platform authorized by the Bank of Italy and founded in Milan in January 2015, conducted an online shopping survey from which it was inferred that men are asking to pay in installments for securities. on average higher than women, with a difference of 50 euros in the range of up to 2,000 euros. However, above this figure, the difference in the average salary between men and women increases, reaching 150 euros. The three most prerogative categories of men are Music, Car Accessories and Photography but it is worth noting a greater propensity of men even in the categories where there are more, in absolute terms, requests for fractional purchase. For example, 65.88% of Furniture and Design requests, 73.12% of Sports and 73.45% of Appliances and Electronics requests come from male customers. The profile of the consumer who uses the deferred payment is that of the one who makes an informed choice, very widespread especially among the generation between 41 and 55 years old and the payment in 12 installments is the most popular.
Soisy has created a mechanism to allow people to lend money directly and without intermediaries and for years has specialized in financing installment payments for products and services in e-commerce by introducing, for the first time in Italy, the market loan applied to the sector. Buy now Pay later. Today it supports 960 brands and e-commerce sites with more than 38,000 customers who can access purchases by making up to 36 installments online thanks to the loan between individuals. Thanks to its technology, users can obtain more advantageous conditions and benefit from faster delivery times and more agile processes.
E-commerce and solidarity
In the frenzy of online shopping, there are those who have found a way to give space to solidarity as well, is Goodify, the first Italian Fintech Company dedicated to social marketing. It is a Bolzano startup that has a platform that allows you to give a percentage of the amount of your purchase spent online to your preferred non-profit organization. It connects thousands of businesses with so many non-profit organizations, allowing consumers to support their heart’s cause through daily online shopping and without spending an extra penny.