Technology and creativity: this is how modern digital platforms are used by two digital professionals

For a few years now there is more and more talk in the PC developer market, a new benchmark for different types of products ranging from complete computers, including laptops, to peripherals. Behind the term creator we find a large number of users who he uses digital platforms for the creation of his works, both for personal pleasure and for the profession. The availability of increasingly elaborate and complex peripherals, combined with high-powered computing computers and increasingly sophisticated screens, offers opportunities for expression in the ever-expanding and interesting creative process.

But who is the digital creative, one wonders? Generally, the person who uses a computer tool to build a solution, tool, or service that may be of interest to their audience. This figure is often associated with those who make videos or imagesalso sharing what is being developed through the different social and web platforms.

Speaking of technology in the Hardware Update pages on a daily basis, we often focus on the innovations that the technology industry offers to consumers and creatives. Very often this news is also reviewed, analyzed in our editorial office to find out how these products behave in the field. What is often missing is the point of view of those creatives who use these tools every day give space to creativity, developing professional production.


It is with this in mind that we participated in the event Creative vs. creative which was held at the MediaWorld Tech Village in Milan on the afternoon of Saturday, March 19, 2022, during which two digital creatives clashed in a kind of confrontation that saw them discuss how their respective professions lead them to create something unique with technology.

On the one hand Ermanno di Nicola, a professional in the world of special effects, with an experience in video production and post – production of more than 20 years. He was nominated for the David di Donatello in 2010 for the film “Man Matching” by Marco Chiarini, working in recent years for commercials, music videos and movies.


To the other Riccardo Accattatis, known as Richard HTT, an illustrator and graphic designer who has been guiding for years, through his Youtube channel, to discover drawing techniques with tutorials, short animated stories and mini comedies.

The meeting between these two people was an opportunity to find out more how specifically technology is a tool available to the digital creative to build their works. Starting with Richard HTT, it is clear in his work how technological tools help him to transfer to the digital world his ability, which had originally matured, since high school, with pencil and paper. For Richard, technology is therefore a set of tools that allow you to quickly transport creative ideas into projects, acting almost on time and with the need to have functional and fast-to-use products. From this emphasis for tablet and penor for input peripherals like those Logitech MX Series which were shown during the live broadcast.

Here is a peculiarity of the creative approach that emerges clearly: that of use technological components to your advantage that are apparently intended for other purposes, but they are also very valid for the typical needs of the creative. A bit like a color palette that the artist also uses in an unconventional way to get the result you are looking for, Richard exploits technological products quickly and quickly, almost instantly, giving space to their capacity for expression and creation.

Quite different, almost the opposite, the user experience highlighted by Ermanno Di Nicola but this is also the daughter of the different age compared to Richard HTT. In fact, Ermanno takes advantage of all the technology at his fingertips as he has to handle color, special effects, and editing extremely complex video productions. also take photos with RED cameras at much higher resolutions than 4K. Its user experience leads it to have the maximum possible computing power from the video industry, opting for NVIDIA GeForce Family Cards because of the CUDA support which implemented in the software you use for your productions.

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Interesting notes on the subject, with Ermanno che prefers video cards that are equipped with a large amount of built-in memory since this component can be a performance bottleneck with the complex scenes with which it normally works. Obviously it is essential to have a GPU capable of dealing with the amount of calculations required: the goal is to operate in real time on the timeline of the video, avoiding having to proceed to render the scene in order to observe the final result.

Over the years, Ermanno has chosen to do just that to Use GeForce RTX Cards instead of Quadro, taking advantage of the compatibility with NVIDIA Studio drivers that turn out to be preferable for your use. As indicated above for Richard HTT peripherals, also in this case a creative adopts technologies designed for another target audience (that of gamers) adapting them to their specific needs.

In the comparison between the two creatives Richard and Ermanno, the different approaches adopted clearly emerge, with technology as a common element: this is the tool, the color palette they have at their disposal to give space to creativity and professional skills. and thus transform an idea. and intuition in a concrete but strictly digital project. In the video of the event it is possible to delve into these aspects, discovering how a creative works in the field.

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